Strategy, analytics and execution from one dedicated account team. We help branded and Owned Brand manufacturers get on the shelf, stay in stock and keep growing.
Manufacturers we represent at Walgreens today
Past introductions, from startups to household names
Large manufacturers staff these roles in-house. We give every client the same coverage: a team that knows Walgreens systems, people and timing, and stays on the business long after the item is on shelf.
Evaluate the opportunity, build the story and manage the business for branded and Owned Brand items.
Your liaison with Walgreens from awarded item to on shelf, including every system and compliance step.
The day-to-day work that keeps product flowing and protects the relationship with the retailer.
Store-level sales and supply chain data to find opportunities, fix problems and prove results.
A product succeeds at Walgreens when strategy, sales and analysis serve all three. Getting distribution is only the start. We keep monitoring the data and adjusting to real results, with tireless follow-up and effective follow-through.
Whether you're new to Walgreens or ready for more from your current rep, here is what growth with Hockfield looks like. Partner names are kept confidential. The numbers are real.
Over 22 years together, this manufacturer has grown into a Walgreens Owned Brand supplier across eight OTC categories, with about $90MM in annual retail sales.
A new Owned Brand supplier came to us with no Walgreens business. Two years later they have eight items at Walgreens.
An established brand already at Walgreens moved its business to Hockfield and added new items in its first year with us.
Every item this brand sells at Walgreens was added during our partnership. Six of our partners have been with us for more than 20 years.
“They are what I call the ‘Gold Standard’ in terms of what a partnership should look like and act like. What does that look like in a word? Proactive.”
“I absolutely love that they are truly a proactive organization. And they have our complete trust they are working hard for us.”
“They have been a critical partner in guiding, managing and growing our business at Walgreens. We couldn’t have done it without them.”
“Hockfield has the analytic expertise, and category management perspective, that align our objectives with customer objectives.”
“Hockfield knows the bottom line as well as the top line for selling a brand profitably.”
Ed Hockfield started the company to find promising vendors and products, then polish them until a major retailer would add them to the assortment. That is still the job. The business has become far more complex, with more decision makers, more data and more pressure on profitability. Since 2015 we have focused on one retailer, Walgreens, and built our systems to exceed what it expects from a rep.
Hard work and a positive attitude still win, even in today's retail environment.The Hockfield philosophy, since 1978
A small team with deep retail experience. You work with the same people from first meeting through every reset.
President, Sales & Business Development
Nearly 50 years selling to drug, food and mass retail. Founded Steve Anderson & Associates in 1980, joined Hockfield in 1995 and bought the company in 2006.
EVP Sales & Business Development
Joined in 2011 from Morgan Stanley. Leads sales and new business development, and led the 2015 and 2026 rebuilds of the systems Hockfield runs on today.
Senior Strategic Advisor
35 years leading pharmacy, managed care, merchandising and marketing teams at Walmart and Walgreens.
VP Sales & Brand Development
Joined in 2023. Background in Kmart buying, Advantage Sales & Marketing and HBC manufacturing.
VP, Analytics | Sales & Supply Chain
15+ years in financial operations at PepsiCo, Edelman and Omnicom. Built and runs Hockfield’s reporting systems, turning POS and supply chain data into action.
Operations Manager
Joined in 2014. Runs internal operations and helps manufacturers meet and exceed Walgreens requirements.
Project Manager
Leads project management, taking new items from award to on shelf. Joined in 2019 after 20+ years managing construction projects.
Sales Support
20+ years in sales administration and customer service, known for diligent follow-up.
Client Service Associate
Joined in 2020 after 21 years as an executive assistant. Manages orders and sales support.
Office Manager
With Hockfield since 1992. Oversees internal operations and technology.
Tell us about your product. We'll give you a straight read on the opportunity and what it would take to win it.
242 N. York Street, Ste. 185
Elmhurst, IL 60126