Strategy, analytics and execution from one dedicated account team. We help Brands and Owned Brand suppliers secure the business, stay in stock and keep growing.
Current Branded clients at Walgreens
Confidential by design. Supplier names stay private, as they should in Owned Brand.
Past introductions, from startups to household names
Walgreens runs two very different businesses on the same shelf. Our attention to both gives us a clear view of what success looks like on each side.
For Brands entering Walgreens or ready for more than their current rep delivers.
For manufacturers supplying, or looking to supply, Walgreens Owned Brand.
In-house teams cover many retailers. We cover one. Manufacturers and growing Brands rely on our Walgreens-only focus to add depth their own teams can’t match, with the stability of a team that stays with your business year after year.
Evaluate the opportunity, build the story and manage the business for Branded and Owned Brand items.
Your liaison with Walgreens from awarded item to on shelf, including every system and compliance step.
The day-to-day work that keeps product flowing and protects the relationship with the retailer.
Store-level sales and supply chain data to find opportunities, fix problems and prove results.
A product succeeds at Walgreens when strategy, sales and analysis serve all three. Securing distribution or a sourcing award is only the start. We keep monitoring the data and adjusting to real results, with tireless follow-up and effective follow-through.
Branded or Owned Brand, new to Walgreens or ready for more from your current rep, here is what growth with Hockfield looks like. Client names are kept confidential. The results are real.
Over 22 years together, this manufacturer has grown into a Walgreens Owned Brand supplier across eight OTC categories, with about $90MM in annual retail sales.
A new Owned Brand supplier came to us with no Walgreens business. Two years later they have eight items at Walgreens.
An established Brand already at Walgreens moved its business to Hockfield and added new items in its first year with us.
Every item this Brand sells at Walgreens was added during our partnership. Six of our clients have been with us for more than 20 years.
“They are what I call the ‘Gold Standard’ in terms of what a partnership should look like and act like.… What does that look like in a word? Proactive.”
“I wish all my retail representation partners performed and carried themselves as professionally and as thoroughly as the entire Hockfield team. And I do mean the entire team.… They have our complete trust they are working hard for us.”
“They have been a critical partner in guiding, managing and growing our business at Walgreens. We couldn’t have done it without them.”
“Hockfield has the analytic expertise, and category management perspective, that align our objectives with customer objectives.”
“Hockfield knows the bottom line as well as the top line for selling a Brand profitably.”
“I’ve been on both sides of the desk and met with senior leadership at the biggest companies in the country. I completely trust being in a room with Brent Anderson. And I have been in some big rooms.”
“Business relationships require trust. That works in both directions. I cannot emphasize enough our level of trust and respect for Brent and the Hockfield team. That same thought comes from our CEO and through all levels of our senior leadership.”
“Every time I’ve moved to a new company, I’ve brought Hockfield in to manage our Walgreens business.”
“That speaks volumes about the trust I have in their team, relationships and ability to grow the business. Quite simply, we couldn’t have a better partner.”
Ed Hockfield started the company to find promising vendors and products and prepare them for a major retailer’s shelf. Getting there is still only the first step. The real work is what comes after: managing the business every week so it stays on shelf and keeps growing. The business has become far more complex, with more decision makers, more data and more pressure on profitability. Since 2015 we have focused on one retailer, Walgreens, and built our systems to exceed what it expects from a rep.
Hard work and a positive attitude still win, even in today's retail environment.The Hockfield philosophy, since 1978
A small team with deep retail experience. You work with the same people from first meeting through every reset.
President, Sales & Business Development
Nearly 50 years selling to drug, food and mass retail. Founded Steve Anderson & Associates in 1980, joined Hockfield in 1995 and bought the company in 2006.
EVP Sales & Business Development
Joined in 2011 from Morgan Stanley and became a co-owner in 2021. Leads sales and new business development, co-led Hockfield’s 2015 rebuild and led the 2026 rebuild of how we operate, from project management to reporting.
Senior Strategic Advisor
Former President of Health & Wellness at Walmart US, leading 4,600+ pharmacies. Before that, 27 years at Walgreens, including EVP of Merchandising & Marketing and SVP of Pharmacy Innovation & Purchasing.
VP Sales & Brand Development
Drives our Branded client business, from line reviews and sell-in to growth on shelf. Joined in 2023, bringing experience from both sides of the desk: Kmart buying, Advantage Sales & Marketing and HBC manufacturing.
VP, Sales Strategy & Analytics
15+ years in large firm financial operations including PepsiCo, Edelman and Omnicom Media Group. Developed and manages Hockfield’s analytics capabilities that shape sales strategy with category managers, supply chain and clients.
Operations Manager
Joined in 2014 from Aurora Investment Management, a large hedge fund of funds, and brings the same attention to detail to every account. Co-led our 2015 and 2026 systems rebuilds, leads new vendor setup at Walgreens and manages supply chain and operations for our largest Owned Brand clients.
Project Manager
Leads project management, taking new items from award to on shelf, and is a client favorite for keeping every launch on track. Joined in 2019 after 20+ years managing construction projects.
Sales Administration & Support
20+ years in sales administration, including time on the vendor side. Manages promo submissions, vendor and Walgreens accounting and deal post-audits, known for diligent follow-up.
Client Service Associate
Joined in 2020 as part of an acquisition, after 21 years as an executive assistant. A meticulous manager of orders and cut reports who also assists with vendor supply chain collaboration calls.
Office Manager
With Hockfield since 1992. Led our early move to EDI and has kept the company current with technology ever since. Oversees internal operations and technology.
We are proud supporters of two Chicagoland organizations that help people with intellectual and developmental disabilities live full, independent lives. We support both through donations and event sponsorships.
Little City · Palatine, IL
Since 1959, Little City has provided residential, education, employment and day programs for children and adults with intellectual and developmental disabilities.
Visit littlecity.orgCenter for Enriched Living · Riverwoods, IL
CEL offers social recreation, adult day, employment and mental health programs that help people with developmental disabilities connect, grow and find their place in the community.
Visit experiencecel.orgTell us about your products or manufacturing capabilities. We'll give you a straight read on the opportunity and what it would take to secure it.
242 N. York Street, Ste. 185
Elmhurst, IL 60126