Full-service account management, from sales strategy to in-depth analytics, by seasoned Walgreens specialists. Whether you’re new to Walgreens or already on shelf, we help Brands and Owned Brand (Private Label) suppliers get on shelf, stay on shelf and keep growing.
Our deep understanding of Walgreens’ priorities and consumer trends equips us to identify the right opportunities and set your products up for success.
Walgreens runs two very different businesses on the same shelf. We understand the interplay and what it takes to succeed in both.
For emerging Brands seeking distribution, and on-shelf Brands going it alone or ready for more focused rep support.
You’ve built traction online or at other retailers and Walgreens is next. We bring your story to the buyer and get you line review ready.
Keeping up with Walgreens requirements, reviews and reporting takes time your team doesn’t have. We handle the details so you can focus on growth.
Your in-house team or broker covers many retailers. We become your Walgreens team, full-time attention without the full-time cost.
For manufacturers pursuing Walgreens Owned Brand business, and current suppliers looking to reach the next level.
You make great product and are ready to bid. We market your capabilities and bring you the sourcing events that fit.
You currently supply Walgreens and are ready to take on more products. We keep you in front of sourcing to find the next opportunity.
Owned Brand brings artwork, item setup and compliance work that many suppliers aren’t staffed for. We manage it from award to shelf, so your team can focus on production.
In-house teams and national brokers cover many retailers. We cover one. That focus gives us depth in the functions your Walgreens business depends on.
Expert strategy for emerging and established businesses, Branded and Owned Brand alike.
Keeping all stakeholders informed and on schedule, even when plans change.
Proprietary sales and supply chain capabilities to guide and grow your business.
The day-to-day coordination that keeps your Walgreens business running smoothly.
Client names are kept confidential.
Steady growth, with every SKU launched with Hockfield.
From emerging supplier to established Walgreens partner.
Switched representation to Hockfield and promptly launched 2 new SKUs.
Our longest relationship, gaining and defending shelf space through decades of change.
Walgreens SKU counts as of September 2026.
“They are what I call the ‘Gold Standard’ in terms of what a partnership should look like and act like…. What does that look like in a word? Proactive.”
“I wish all my retail representation partners performed and carried themselves as professionally and as thoroughly as the entire Hockfield team. And I do mean the entire team…. They have our complete trust they are working hard for us.”
“They have been a critical partner in guiding, managing and growing our business at Walgreens. We couldn’t have done it without them.”
“Hockfield has the analytic expertise, and category management perspective, that align our objectives with customer objectives.”
“Hockfield knows the bottom line as well as the top line for selling a Brand profitably.”
“Business relationships require trust. That works in both directions. I cannot emphasize enough our level of trust and respect for Brent and the Hockfield team. That same thought comes from our CEO and through all levels of our senior leadership.”
“I’ve been on both sides of the desk and met with senior leadership at the biggest companies in the country. I completely trust being in a room with Brent Anderson. And I have been in some big rooms.”
“Every time I’ve moved to a new company, I’ve brought Hockfield in to manage our Walgreens business.”
“That speaks volumes about the trust I have in their team, relationships and ability to grow the business. Quite simply, we couldn’t have a better partner.”
Ed Hockfield built the company as a bridge between suppliers and major retailers, matching high-potential products with retailer and shopper needs. Getting on shelf is still only the first step. The real work is staying there and growing, especially as retail becomes more complex each year. That’s why in 2015 we chose to focus exclusively on Walgreens, dedicating our people, systems and expertise to exceptional service for one retailer and its suppliers.
“Hard work and a positive attitude still win, even in today’s retail environment.”
Ed Hockfield founds Hockfield & Associates, connecting suppliers of high-potential products with major retailers across Health & Wellness, Beauty, Personal Care and OTC categories.
Hockfield helps launch several of the newest and biggest Private Label categories. As retail goes digital, Barbara Anderson leads our early adoption of EDI.
Steve Anderson acquires Hockfield and expands the team.
We focus exclusively on Walgreens and make a major investment in POS data access through RSi (now Circana). Laura and Brent Anderson lead a transformation of our systems, reporting and processes around one retailer.
Brent Anderson becomes co-owner.
We transform how we work from the ground up, our biggest step forward yet. Every project, deadline and data point now lives in one connected system, so work moves faster and we spend more time adding value to your business.
Buyers change. Systems change. Your team doesn’t. The experienced people who learn your business stay on it, from first meeting to everything after.
We are proud supporters of two Chicagoland organizations that help people with intellectual and developmental disabilities live full, independent lives.
Since 1959, Little City has provided residential, education, employment and day programs for children and adults with intellectual and developmental disabilities.
Visit littlecity.org
CEL offers social recreation, adult day, employment and mental health programs that help people with developmental disabilities connect, grow and find their place in the community.
Visit experiencecel.orgWhether you’re new to Walgreens or already on shelf, tell us about your products or manufacturing capabilities. We’ll give you a straight read on your business, where the opportunities and risks are, and what it takes to succeed long-term.
